Zach Mader is a Minneapolis-based growth strategist and brand consultant with 20+ years of experience helping media, lifestyle, and consumer brands scale through strategic clarity and hands-on execution. As co-founder of The Specials, he partners with purpose-driven leaders, agencies, and founders to unlock revenue, sharpen positioning, and connect story to results.

Zach’s background spans award-winning media platforms, integrated agency leadership, and business development roles across brands like New York Magazine, Condé Nast, Gear Patrol, and Dad Day — as well as client partnerships with YETI, Nike, and Lexus, among others.

Known for his collaborative mindset and bias for action, Zach helps clients see around corners, ask better questions, and move fast with intention.

Founded as a proudly independent, family-run consultancy, The Specials blends strategic discipline with personal investment — offering brand strategy, go-to-market planning, and growth partnerships designed to create lasting value.