Authentic in Action

Audiences trust what they can see.
Behind-the-scenes content isn’t filler, it’s a credibility builder.

For emerging brands, media companies, and creators, the “story of how you work” is often as compelling as what you sell. When done right, BTS strengthens connection, increases engagement, and improves conversion.

Here’s how to do it with purpose — not chaos.

1. Show Your Working Process, Not Just the Finished Product

People love seeing how things get made. Some easy wins:

• A day-in-the-life snapshot

• Early sketches, drafts, or prototypes

• Meeting notes (cleaned up)

• A founder voice memo

• Campaign iterations

This humanizes you without oversharing.

2. Share Wins and Lessons

BTS ≠ perfection.

Audiences trust brands that acknowledge missteps, learnings, or changes in direction. Frame everything through clarity and value, not drama.

3. Involve Your Team or Collaborators

Partnerships become more tangible when you show the humans behind them.

Even if you blur faces or keep things subtle, the sense of collaboration reads immediately.

4. Make It Useful

BTS should provide insight.

Examples:

• “3 things we learned testing our new product positioning”

• “Why we changed our launch timeline, and how it helped”

• “What a partnership kickoff looks like behind the scenes”

Your audience wants to learn with you.

5. Create Recurring BTS Moments

A weekly/biweekly “behind the work” segment can become a brand staple.

The Bottom Line

BTS builds trust because it shows intention, not polish. Let people in just enough to understand how you think and why your work matters.

If your story needs sharpening, let’s shape a narrative that creates clarity and traction.